The role of strategy is one that aligns all functions in an organization to “row together” toward defining the organization’s goals and direction. The creation of strategic goals requires a vision of growth that is associated with the organization’s mission, and, of course, includes the result of value for stakeholders. The development of goals, initiatives, and objectives is a necessary part of a strategy to make sure everyone is on the same page, leading in the direction of attaining the defined strategy.
